SEA SO SMOOTH Infrared Flatiron is here and honestly your hair has never been more excited. If you have been chasing smooth shiny results without sacrificing the health of your strands then this new launch from Watch and Sea Beauty is about to be your new favorite thing.
We know the market is full of flatirons but this one feels different. And we mean that in the best way. The SEA SO SMOOTH Infrared Flatiron is not just pretty on the outside it’s smart on the inside. With its infrared and steam technology it works to straighten your hair while keeping it moisturized and protected. No more crispy ends or smoke clouds just soft flowy results with a whole lot of shine.

What makes this tool stand out? The infrared heat penetrates the hair cuticle evenly which means less time holding heat on your hair and more time actually enjoying how good it looks. And that steam function? Game changer. It adds moisture back into your strands while you style keeping them hydrated smooth and frizz free.
@courtneyadeleye “SEA SO SMOOTH” Infrared Steam Flatiron™️ The SEA SO SMOOTH™ Flatiron is designed to give your hair the ultimate combination of style, care, and shine. Inspired by the sea and its natural hydration, this flatiron uses steam, infrared heat, and tourmaline ceramic plates, the safest choice for healthy hair, to protect, hydrate, and transform your strands with every glide. Why You’ll Love It: Hydrating Steam Technology: Infuses your hair with moisture as you style, leaving it soft, shiny, and healthy. Infrared Heat: Gently penetrates hair from the inside out to reduce frizz and prevent heat damage. Tourmaline Ceramic Plates: Smooth glide with enhanced shine, reduced static, and protection for every hair type. Effortless Styling: Perfect for sleek straight looks, soft waves, or polished styles with minimal passes. Be among the first to experience hair that’s nourished, silky, and effortlessly radiant. Sign up for the pre-sale waitlist today and be the first to bring the power of the sea and science to your hair. COMING SOON! 🩷🩵 Leave a comment below if you want to be the first to get your hands on one of these.
♬ ominous – insensible
Let’s talk design too because this flatiron is sleek. The matte black body with ocean blue accents feels luxurious and the controls are easy to use. You’re not fumbling around trying to find the right temperature or wondering if it’s on — everything feels intuitive.
One of the biggest struggles with heat tools is finding one that works for your texture and doesn’t require ten passes to get results. This one delivers silky straight strands in fewer passes no matter your hair type. Whether you’re rocking curls waves coils or a mix of everything this tool gets it done without leaving your hair feeling fried.
Also can we just say the name SEA SO SMOOTH is kind of perfect? Because that’s exactly how your hair will feel after just one use. Smooth like glass soft like butter and shiny like you just left the salon.
And if you’re a multitasker or always on the go the auto shut off and adjustable heat settings are going to make your life way easier. You get full control over the temperature so you can style confidently whether you’re smoothing edges flipping ends or going full glass hair mode.