The Rise of Clean Grunge Makeup: Trends & Tips

The ’90s are back, but with a glow-up. The hottest look in beauty right now is clean grunge makeup, a mash-up of edgy eyeliner and moody lips paired with luminous, hydrated skin. Think soft smudges instead of harsh lines, berry-stained lips instead of matte nudes, and that effortless “I didn’t try too hard” energy that still feels polished. Spotted on stars like Zendaya, Halle Bailey, and Doja Cat, the trend proves you can be rebellious and radiant at the same time.

Written By: Melissa M

The beauty world is buzzing with a mash-up trend that feels both nostalgic and modern: clean grunge makeup. It’s the perfect marriage between the polished, dewy “clean girl” aesthetic and the rebellious edge of ’90s grunge — think messy eyeliner, smudged lips, but with glowing, healthy skin as the base.

Why Clean Grunge is Trending Now

Gen Z and Millennials alike are hungry for individuality in beauty. After years of “Instagram face” perfection, the pendulum has swung back to something rawer, moodier — but no one’s giving up their skincare routines or glass-skin glow. The result? A soft, wearable version of grunge that feels chic, not sloppy.

Key Elements of the Look

  • Skin: Fresh, hydrated, minimal coverage. Skin tints, not full-coverage foundations.
  • Eyes: Smudged black or brown eyeliner, often just on the waterline or blended into lids. Mascara is imperfect, almost clumpy on purpose.
  • Lips: Dark berry, brick red, or brown tones. Soft edges instead of crisp liner.
  • Brows: Natural, brushed up — no harsh carving.
  • Finish: A balance — lived-in but luminous.

Products to Nail It

Who’s Wearing It?

  • Zendaya was spotted at a fashion week after-party rocking this look with tousled waves.
  • Halle Bailey recently gave fans a softer version with a glossy nude lip and smudged liner.
  • Doja Cat has leaned into edgier interpretations, pairing it with bleached brows and bold accessories.